Another take on the Thunder brand

I’ve been trying to take the high road with the recent “unveiling” of the Oklahoma City Thunder name and logo design. I mean, we knew the name six weeks ago. I was positive the logo would be underwhelming and AC/DC’s song “Thunderstruck” would somehow make its way into the press conference dog and pony show. Well, check, check and check.

I’ve also realized when it comes to Clay Bennett, I can’t take the high road. The logo sucks, the team name sucks and Bennett sucks.

There have been dozens of blog postings lambasting the new OKC identity. The most interesting and entertaining I’ve read was by Adam Sweeney on SLAM online.

A wicked back and forth ensued in the comments section. A graphic designer, who claimed to be working with an Oklahoma-based company to design a logo, offered up his designs. Unfortunately, or fortunately for people who hate Clay Bennett and cherish every opportunity to rip him, this designer wasn’t able to get his logos in front of the ownership group.

I gotta say, I’d have a much harder time cutting up the OKC Thunder if one of these designs were incorporated: here, here and here.

You might be asking yourself what Zeus has to do with thunder. I don’t know, maybe he’s the Thunder God, I didn’t take mythology in college. If nothing else it looks cool. The bison image would be my choice – you know, like a thundering herd of buffalo.

Sorry OKC fans, I’m actually beginning to feel sorry for you. Well, maybe not so much.